Haier has been designated as the official partner of the Australian Open for the years 2025-2027.
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L-R: Cedric Cornelis, Tennis Australia Chief Commercial Officer and Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home (PRNewsfoto/Haier)
MELBOURNE, Australia, Nov. 25, 2024 /AAB/ — Haier has officially announced its partnership with the Australian Open and Summer of Tennis events, solidifying its commitment to sports and enhancing quality of life on a global scale. The partnership was celebrated with an announcement ceremony in Melbourne, attended by Cedric Cornelis, Tennis Australia Chief Commercial Officer, and Li Huagang, Senior Vice President of Haier Group and Chairman and CEO of Haier Smart Home.
Over the next three years, Haier will collaborate with the Australian Open to showcase its cutting-edge smart home innovations, integrating advanced technologies in home appliances such as kitchen, laundry, and climate control systems with the excitement of world-class tennis events. This partnership aims to provide immersive fan experiences and highlight Haier’s dedication to innovation and quality.
Li Huagang emphasized the significance of this alliance, stating that it marks a critical step in Haier’s globalization efforts and showcases their commitment to sports and innovation. Craig Tiley, CEO of Tennis Australia, expressed excitement about the partnership, noting that Haier’s dedication to innovation aligns perfectly with the values of the sport and events.
Haier’s “Play with Number One” global initiative celebrates its legacy of quality and sustainability in smart home solutions, embodying the same tenacity and pursuit of excellence as elite athletes. During the Australian Open, Haier will introduce unique brand experiences through online and on-site activations, reflecting its leadership in the home appliance industry.
Additionally, Haier will support grass-roots tennis clubs across Australia to encourage more people to play tennis. This partnership strengthens Haier’s global sports marketing efforts and reinforces its position as a leader in smart home solutions. Haier looks forward to building new global partnerships and working towards a smarter and better future.
