Power to the People: BLUETTI’s Apex 300 Hits Retail After Record-Breaking $5.4M Crowdfunding Campaign
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BLUETTI Apex 300 Launches in Retail After Raising $5.4M, Leading 2025’s Crowdfunding Charts
Asian Aussie Business Times | Global clean energy brand BLUETTI has officially launched the Apex 300 Portable Power Station in retail stores across Australia after a wildly successful crowdfunding campaign that raised over US$5.4 million from more than 2,500 backers. Available starting August 1 via the BLUETTI Official Store and Amazon, the next-gen power station retails from A$2,999, with early buyers scoring a 10% discount using code BLUETTIAPEX.
What’s New?
The Apex 300 arrives with serious credentials. With 2,764.8Wh capacity and a 3,840W output, this isn’t just a backup battery—it’s a full-blown power solution. It’s designed to keep everything from off-grid cabins to family homes running, even in emergencies. Customers can scale its capacity up to a whopping 58kWh and 11.52kW output, thanks to its modular ecosystem. Whether you’re prepping for blackouts, powering a caravan, or storing solar energy, the Apex 300 fits the job.
Key upgrades include:
- 20ms uninterrupted power supply (UPS) switching—fast enough to keep fridges and medical gear safe
- A second-gen automotive-grade LiFePO₄ battery rated for 17 years of daily use
- An ultra-low AC idle draw of just 20W, ideal for long-term standby mode
- Improved energy efficiency—standby draw has been refined to just 18W, a significant boost from previous models
The Apex 300’s capabilities have already earned it serious props in the industry. It picked up the 2025 Sustainability Award from the Business Intelligence Group, the Home of the Future Award from Popular Science, and CES 2025’s Picks Award from Residential Systems. Independent reviewers, like energy tech veteran Jeff Hagen, have logged hundreds of hours testing the unit and praised its real-world performance and long-term reliability.
Redefining Portable Power
BLUETTI isn’t just pushing battery specs—it’s rethinking how households and travelers access clean, reliable energy. “With the Apex 300, we wanted something that balances portability and raw power,” said James Rays, BLUETTI’s spokesperson. “The feedback from our crowdfunding backers proved we hit that sweet spot—now it’s time to bring it to even more people.”
The launch also comes at a time when grid reliability is under pressure. With hurricanes, heatwaves, and energy costs on the rise, more people are turning to smart home energy solutions. The Apex 300 gives users a way to take control—no electrician required.
About the Company
With over 3.5 million users in 110+ countries, BLUETTI has become a global leader in clean portable energy. The brand focuses on long-lasting battery tech, user-friendly systems, and a commitment to sustainability. Their social initiative, Light An African Family (LAAF), helps underserved communities access off-grid power, underscoring BLUETTI’s mission to make energy independence accessible worldwide.
