Seedtag ANZ, previously known as JustEggs, enhances its presence in the APAC region by welcoming two experienced senior leaders to its team.

SYDNEY, Nov. 25, 2024 /AAB/ — Seedtag, the global contextual advertising company, has recently appointed two new senior leaders in Sydney to strengthen its presence in the ANZ market. Mark Brownie has been named the Commercial Director ANZ, focusing on launching and growing the Seedtag business in Australia and New Zealand. Daniel Macinante, the Trading Director ANZ, will lead trading strategies in the region, optimizing contextual advertising solutions. Both leaders will report directly to Nik Kontoulas, Seedtag’s Managing Director ANZ.

Seedtag entered the ANZ market in 2024 with the acquisition of JustEggs, enhancing its privacy-first advertising solutions. The company’s proprietary contextual AI technology, Liz, processes contextual signals to align ads with real-time interests at scale. Recognized for its innovative approach, Liz was awarded the “Best Contextual Targeting Offering” by Digiday in 2024.

Mark Brownie brings 20 years of media experience to his role, emphasizing the importance of contextual advertising in the evolving digital landscape. Daniel Macinante, with over 9 years of experience in media sales and programmatic advertising, is committed to shaping the future of contextual advertising in Australia.

Seedtag’s VP of New Markets, Dal Gill, believes the expertise of Mark and Daniel will be crucial in scaling and enhancing privacy-first solutions across APAC. The company’s focus on providing brands and publishers with effective, non-intrusive advertising solutions remains steadfast.

Seedtag, founded in 2014, specializes in privacy-first advertising across the open web and CTV, utilizing contextual data from premium publishers to reach the most relevant audience. With headquarters in New York City and Madrid, Seedtag has a global team of over 600 employees and offices in EMEA, LATAM, North America, and APAC.