KOJO has acquired O’Rourke PR.

KOJO Expands Services to Provide High-Impact PR for Global Sports, Entertainment, and Corporate Brands

SYDNEY, Nov. 22, 2024 /AAB/ — KOJO, a leading company in sports, live experiences, and entertainment, has broadened its PR services through a strategic partnership with renowned public relations consultancy O’Rourke PR (OPR).

This partnership enhances KOJO’s PR offerings, allowing the company to deliver a comprehensive range of integrated PR and communications services to clients globally, following KOJO’s recent merger with PMY Group.

Rebecca O’Rourke, Director of PR at KOJO, will lead this new service offering, bringing extensive experience and specialized skills in strategy development, media relations, earned media, influencer engagement, event management, and digital PR. Rebecca has joined KOJO as the Public Relations Director, focusing on enhancing KOJO’s impact in sports, experiences, entertainment, and beyond.

Stephen Lord, Group CEO of KOJO, expressed excitement about welcoming Rebecca and her team to the KOJO family. He highlighted Rebecca’s strategic vision and track record in boosting brand visibility, emphasizing her valuable contribution in spotlighting businesses, sharing their stories, making an impact, and facilitating positive change.

KOJO’s PR services are designed to engage audiences at various levels, leveraging media channels across local, national, and international markets. The team’s strong relationships with top outlets such as Fox Sports Australia, Nine Network, ESPN Australia, Motorsport.com, and Auto Action enable KOJO to create campaigns that resonate with a diverse audience.

Rebecca O’Rourke emphasized KOJO’s commitment to creative storytelling and audience engagement, aligning well with OPR’s PR philosophy. She sees this partnership as an opportunity to drive meaningful engagement for clients globally and is eager to collaborate with the team to unlock new opportunities and achieve remarkable outcomes.

KOJO’s acquisition of PMY Group earlier this