Taylor Swift Gets the Ultimate Madame Tussauds Glow-Up with 13 Global Wax FiguresAsia
3 min read
Madame Tussauds Sydney's new Taylor Swift wax figure
Asian Aussie Business | In a Swiftie dream come to life, Madame Tussauds has unveiled 13 brand-new Taylor Swift wax figures across the globe in its most ambitious launch yet. The rollout, which officially began on July 23, 2025, spans 13 cities and four continents—including Sydney, where the figure channels the vibe of The Tortured Poets Department era with stunning detail.
What’s New?
For the first time in its 250-year history, Madame Tussauds is releasing multiple wax figures of a single celebrity simultaneously—and it’s no coincidence the number is 13. Long considered Taylor Swift’s lucky number, the 13 lifelike figures are now live in cities such as Sydney, London, New York, Berlin, and Shanghai, celebrating the pop icon’s record-breaking Eras Tour.
In Sydney, fans can step into the poetic world of Swift’s latest album as the figure dons a striking white taffeta corset gown by Vivienne Westwood, featuring handwritten lyrics from her track “Fortnight.” The look is completed with Christian Louboutin lace-up boots, crystal-embellished gloves, and a bespoke microphone made by Rebel Stage Gear UK—recreating her tour outfit with museum-worthy precision.
A Tour de Force in Wax and Fashion
The project was over a year in the making, involving more than 40 skilled artists who meticulously sculpted, painted, and styled each figure. Senior Figure Stylist Danielle Cullen called it the most ambitious undertaking in Madame Tussauds history—a fitting tribute to an artist whose influence has reshaped modern pop culture.
Cullen shared that working with elite fashion houses like Versace, Alberta Ferretti, Roberto Cavalli, and Etro helped bring key Eras Tour looks to life. Each figure’s outfit was carefully selected to resonate with the local city’s vibe, giving fans a culturally tailored connection to Swift’s legacy.
From Nashville to Amsterdam, the figures reflect Taylor’s evolution through music, fashion, and storytelling. And just like her shows, no two installations are exactly the same.
Where to See Them
Alongside Sydney, fans can find the new Taylor Swift wax figures at Madame Tussauds attractions in Hollywood, New York, Las Vegas, London, Berlin, Amsterdam, Orlando, Nashville, Hong Kong, Budapest, and Blackpool. A traveling figure will also tour Asia starting with Shanghai.
The Sydney figure officially opens to the public on Thursday, July 24. Fans are encouraged to follow @tussaudssydney on Instagram, Facebook, and TikTok for behind-the-scenes footage, visitor reactions, and exclusive content from the historic launch.
About Madame Tussauds
Madame Tussauds is the ultimate destination for pop culture immersion, offering guests a chance to get closer than ever to global icons. By combining lifelike wax artistry with interactive sets and tech-enhanced experiences, the brand turns fame into something fans can actually feel. From red carpet legends to global influencers, Madame Tussauds has been reflecting fame back to the world for more than two centuries.
About Merlin Entertainments
Merlin Entertainments operates one of the largest portfolios of branded entertainment experiences globally. With destinations spanning LEGOLAND® Resorts, city attractions, and partnerships with brands like Sony, DreamWorks, and Ferrari, Merlin brings iconic worlds to life across 20+ countries, welcoming over 62 million guests each year.
Source: PR Newswire
